hell·a
/ˈhelə/
informal, adverb
extremely (used for emphasis)

Another step on the march toward awesome:

Yesterday we filed the non-provisional patent application for RipRow™. It covers the original and the new designs in various embodiments. When this is approved, we are fully patented -- no longer patent pending. 

Stoked for that! When your provisional patent is pending and your non-provisional patent is in process, is that status called "hella patent pending?" 

To celebrate, I RipRowed:

• 8 sets of 5 minutes
• 40 minutes total work time around threshold effort level (a personal record)
• The full variety of riding movements, finishing with some big bunny hops
• Starting with the dampers at #1 and working all the way up to #11.

Yes, ours goes to 11.

Be kind and kick ass,

Lee

As I work with a variety of athletes, this list gets longer and longer.

So far people have told me RipRow™ will help them get better at these sports.

You can use RipRow™ for any combination of endurance, interval or strength training. It’s like having a cardio machine and a weight set all in one.