A RipRow is two things:
1) If you're a rider (mountain bike, BMX, motocross, horse), it's the most specific tool you can find. RipRow improves your fundamental riding skills while building your endurance, strength and power.
2) If you're any kind of athlete — or you're a human — it's a great all-around fitness tool. RipRow improves your squatting/deadlifting, core stabilizing, pushing, pulling and rotating all at the same time. It burns fat and builds muscle. It makes you better at most sports — and at daily life.
Check out this video: